Hi! I’m Claire Bradford.

Somebody once coined the phrase ‘positive not perfect’, and this is my aim for myself and for my clients, as I see imperfection as an opportunity for growth, and a chance to take ourselves a little more lightly.

What attracted me to coaching was that it was perfect for someone like me to whom people opened up (in supermarket queues, at bus stops, in the kitchen at parties…). It would give me a tool, not only to listen, but to help them do something about the situation they found themselves in – to go for that dream, to stand up for their beliefs, to move on from their past. And so Straightforward Coaching was born, after 2 years’ of training, in 2004. Over the years, I have coached many people, either 1:1 over the phone or face to face; in workshops or in group coaching sessions. I’ve coached clients from as far away as Texas, as well as near neighbours; CEOs to homeless teenagers. The challenges these clients have faced have been similarly diverse, including weight loss, overwhelm, relocation and changes at work.

During 2012, I started to write the weekly ‘Woman In Business’ column for the Worthing Herald as well as becoming life editor for Power Living magazine, and more and more people started to ask me for writing advice. This inspired me to combine my English teaching background with my coaching and business experience to offer a new, additional service. Through my ‘Creating Kick-Ass Copy’ workshops or in 1-2-1 sessions, I help people write for their websites or other business related projects in a way that is authentic and sparkles with personality.

While life coaching and copy coaching may seem rather disparate at first glance, what brings them together is my love of people and words. I love that words create people and the way they see the world and that people create words to represent the world they see. As Professor Dumbledore puts it in the final chapter of the Harry Potter series: “Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it.” Helping people to change the words they choose to describe their situation is at the very heart of life coaching; helping people choose the right words to describe their business authentically is what copy coaching is all about.

I’m very happily married to Richard, and we have two beautiful young daughters, Emika and Trinity. I manage the Worthing branch of the Mumpreneurs Networking Club, am an enthusiastic member of Worthing Renaissance WI, enjoy running, watching cheesy action films and whiling away hours putting the world to rights over tea and cake with friends.